Category: Conversion Optimization

Popups are one of the most effective conversion tactics used by an online store. It’s the one way you can grab a shopper’s attention immediately. Be it when they land on your store or when they’re just about to leave it! But it all comes down to the strategy you use and a lot of it has to do with the pop-up copy that the shopper gets targeted with.

Every store is different. Every shopper is different. So how do you know what pop-up copy works for your store?

Pop-up copy tips for high conversions 

1. Use a hook to grab their attention 

Take this as the hero section of your store or a landing page. If you don’t hook the fleeing shopper’s attention with a bold statement or something that calls out to them, you’re going to lose your chance.

A good way to do this is to use an attention-grabbing heading and format/ design it in such a manner that it becomes hard to miss when the shopper sees the popup.

2. Keep your message crystal clear 

The attention span of internet users is dropping by the day. What used to be roughly a minute is not just seconds. So if your shopper is already leaving the store and you’re trying to grab their attention again, you need to convey your value proposition right away – and very clearly.

While adding a little personality to your copy is great, make sure your message is crystal clear. You need to highlight what you’re offering in the simplest words possible. No confusions needed!

Here’s how Unison highlights the offer of ‘free shipping’ on the popup. Pretty hard to miss that now, right?

3. Create a sense of urgency 

A typical online shopper has the option of making a purchase from at least ten stores. It’s not surprising when there are so many brands out there trying to sell the same or similar products with a different strategy, targeting the same set of people. It’s only normal for a shopper to explore other options and deals available to them.

That’s why your popup copy needs to create a sense of urgency. As it grabs the shopper’s attention, it should also nudge them a little to complete an action right away. Be it to subscribe or to complete a purchase, make sure you tell them what they will risk losing if they leave without completing the action.

Here’s an example – using the word ‘today’ makes the shopper feel the need to subscribe right away to avail the discount.

4. Offer a clear call-to-action

The goal of a popup is to capture the shopper’s attention and drive them towards taking a desired action. You want them to either subscribe to your newsletters, share their email address to get a coupon for their purchase, use a coupon that the popup shows to complete the purchase they were thinking about abandoning or even engage them by showing popular products, etc. But your popup needs to have one goal and not overwhelm the shopper!

It is important that you also focus on your call-to-action copy. If you’re not sure your audience will understand something witty, stick to using the conventional ‘buy now’, ‘subscribe now’, etc. call-to-action text.

You want them to make an interaction with your store before they leave, and not get confused.

5. Instill a little gamification 

Gamification uses the elements of a game in marketing and conversion strategies. Herein, you let the shopper ‘win’ a discount, creating a positive stimulus that nudges them to make a purchase to celebrate that win.

For instance, when the shopper is seen spending a few minutes on the site or when they are just about to exit, throw in a game of cards. Tell them how this is their chance to win big discounts on the products they’re interested in.

Ikonick used the tactic above to capture 10x more shoppers and turn them into subscribers. But not just that, the store also saw an increase in their on-site engagement rate and a dipping exit/ bounce off rate, leading to more conversions, sales, and revenue. Read all about it here.

And this isn’t as difficult as it may seem. With Shopify apps like WooHoo, creating a gamified popup takes only minutes. All you need to do is install the app, log in with your Shopify store, select the game you want to use to engage your shoppers, set up what the shopper will win out of the game and you’re all set!

What copy does your popup need? 

Your popup copy shouldn’t look like all you care about are your sales or building an email list. It should talk to the shopper and make them feel like a winner for interacting with your Shopify store’s brand.

While you constantly test the tone of your popup copy, don’t forget to also A/B test the timing at which you’re targeting the visitors. You don’t want to bombard them with the best of messages too soon or too late. Continually try to understand who the different types of shoppers are for your store, what and how they interact with to craft a popup strategy that converts higher.

What’s the best popup message you have seen so far?

Ready to get more subscribers from your email popup? 

Gamify it with WooHoo.

Just like snowflakes, no two people are alike. That goes not just for our physical appearances, but also how we are absolutely different in our acts, thought process, and behavior. Consider shopping, for example. You might be the kinds to buy ten different shades of a nail enamel for different occasions. However, your friend could be the kinds to go with only the basic shades every time. Or you could be someone who doesn’t mind buying expensive brands for the high quality they offer and she could be someone who would rather prefer quantity over quality. The type of shoppers are way too many!

No two buyers will ever base their buying decision on the same parameters. Therefore, you can’t go with a ‘one tactic fits all’ approach for converting them. To begin making more sales and narrow the wide gap between footfall and conversions, you need to start with understanding who your shoppers really are, what they are looking for and what will nudge them to make a purchase.

To help you get started, we are covering a few common shopper types that you may encounter, alongside practical actionables to convince them better and convert them into customers in no time.

Type of shoppers your Shopify store gets

The deal and bargain hunters

Nothing works quite like a discount or freebie to draw in shoppers. Research has it that a whopping 97% of people look for a deal while shopping. To add to that, some people specifically wait for a discount, price slash, or holiday sale before they go out to make a purchase.

Brand loyalty isn’t found in their dictionaries.

These are the bargain hunters. They will comb the Internet for coupon websites just to get a few dollars off on the product that they want to purchase from your store. They will not hesitate spending hours on comparing prices across multiple websites or checking if any of the websites are running a discount or giving away a freebie on the purchase. They eagerly wait for every newsletter announcing Post Holiday Clearance Sale just to get the lowest possible price on your products.

Tip to convert the bargain hunters: You don’t have to go all the way out to engage in a price-slash war with your competitors to keep the deal hunters coming back to you.

It would be wise though to understand how discounts can be used to increase your average order value. What if instead of offering a 10% discount on a single product, you give them a 15% off on a bundle pack of three products?

This way, you let them get a kick out of getting a super saving deal. And at the same time, you also manage to increase the average order value.

To make it interesting and more engaging for these shoppers, use gamification. You can implement a gamified popup using WooHoo to offer multiple discounts and also engage them for longer on the website. Here’s how Ikonick did it:

The instant buyer

Some of your visitors already know what they want to buy. They’ll not meander to categories, and will settle for a direct search.

Without wasting a single minute, they’ll add their requirements to the cart and checkout. Great! Isn’t it? Absolutely.

However, all that these shoppers care for is convenience. Any snags in your onsite search or checkout process will put them off. They’ll abandon the idea of making a purchase even before you know what happened!

Tip to convert instant buyers: Convenience is the key to convert instant buyers. You need to give them a straight, hassle-free route to checkout.

Let’s give you two examples.

Don’t have a ‘cash on delivery’ option? Chances are you might lose out on these high-intent shoppers because you aren’t providing their favorite payment option. They want to buy ‘now’. Facilitate and offer as many payment modes as you can. Here’s an example from Myntra.

Need more information about the shopper? Lengthy, friction-filled registration forms are a complete no-no. Provide a guest checkout or social login option to reduce the number of steps to checkout and implement other strategies like surveys to get to know them better.

The brand buffs

Some people equate the brand with quality, and so will only buy from renowned brands – those that they can trust.

In fact, 55% of shoppers strictly purchase from brands rather than from retailers. Most of them stick with select brands that they hold high regard for. Price is the least of their concerns.

Say, if a person uses only Sephora’s cosmetics, they would hardly care much about the product deals from Body Shop. They might not even try hyped, local brands as they will perceive them to be low quality, poor products.

Tip to convert the brand buffs: Take note of what these shoppers like and their purchase behavior. Then, curate and promote products from their favorite brands through channels that are hard to miss.

For instance, send web push notifications to alert them about new additions in those brands. Or, send out newsletters keeping them well informed about seasonal offers that are running on them.

Also read: Turn millennial shoppers into customers with on-site eCommerce conversion optimization

The price-sensitive buyers

The term ‘price-sensitive’ can easily be confused with deal hunters. However, there is a major point of difference.

Unlike deal hunters, the price-sensitive customers might not necessarily be looking for the cheapest products or deals. Instead, they are looking to get the most value out of each penny spent.

Influencing them to purchase might seem time-consuming and challenging because they pay considerable thought and time trying to justify their spend. In simple terms, to convert the price-sensitive shopper you will need to justify the cost of the product, clearly.

Tip to convert the price-sensitive buyers: The trick is to divert their attention from price to the benefits of the product that they are considering to purchase.

Share ample resources like guides and video demos to walk these customers through the various benefits of a product.

Selling bamboo bedding? Create engaging videos, infographics, product manuals, etc. to illustrate its numerous benefits.

If women in their late 40s are your target audience, talk about how bamboo bedding can be useful for keeping hot flashes at bay during menopause.

The ‘latest on the list’ lovers

There are folks who wait for all-year-round for the latest product/version to drop so that they don’t miss owning the shiny, new things. From the trendiest smartphones in the market to the most advanced fitness equipment to the latest anti-blemish cream – these shoppers are obsessed with being the first to own everything.

They take very little time to replace something that they might have bought just a couple of months ago just so they have the most upgraded version.

The industries that are filled the most with shoppers of this nature are fashion, technology, and the beauty industry.

These shoppers love the idea of always being updated with the newest trends and products. What’s great about them is that these early birds also tend to be socially active and love to flaunt their favorite purchases on Instagram and other social channels, which can win you many more visits in a short time.

Tip to convert the latest product/launch lovers: Timely notifications on ‘fresh in stock’ or ‘latest trends’ can get you a high click-through as well as the conversion rate from these shoppers.

Targeted emails and a message on the Facebook Messenger are also good tactics to keep them engaged. However, just be sure you are not sending them outdated content or products. Otherwise, be ready to hit their spam box!

Wrapping it up

Once you know the pulse of your customer, it becomes easier and more rewarding to tailor your marketing strategy and messaging in order to land more conversions from each type.

While in this post, we cover the different types of shoppers and how you can seal the deal with them, there’s a lot more you need to do to turn shoppers into customers. Know about another kind of shopper that we missed? Do tell us all about them and how you converted them, in the comments below!

Social media.

It’s a marketers praise, right?

I mean, there are billions of users, most of whom log in multiple times per day.

Social media has changed the marketing game much like TV did back in the day.

It’s given advertisers a direct line to billions of potential customers. And with social media’s sophisticated ad targeting, you can slice up that audience to very specific segments.

The reach and specific targeting make social media one of the most appealing, potentially profitable mediums.

However, it’s not without its shortfalls.

Shortfalls which, if overlooked, could cause you to waste your ad spend completely.

The Major Problem With Social Media Marketing

Whenever you use someone else’s platform or network you are submitting to their rules.

It’s a natural risk for the digital marketer. Even your own website’s visibility is at the whim of Google.

A simple algorithm change could see your traffic and sales plummet.

Social media is no different. Your ad campaign’s effectiveness is ultimately controlled by the big wigs at Facebook, Instagram, Pinterest or wherever you choose to advertise.

And recently, advertisers have been getting a rough deal from social media platforms.

You see, social media platforms main focus isn’t on the advertisers.

Sure, it’s you and I who pay their bills through our ad spend. But their primary focus has to be on the end-user.

If they lose the audience, they’ve nothing of value for marketers. If they keep that audience, we’ll jump through as many hoops a possible to get access to them.

A short while back Mark Zuckerberg made the announcement that Facebook was reducing reach for brands. The goal was to create more meaningful social interactions by placing an emphasis on updates from friends and family.

Since this wonderful announcement marketers have been experiencing a few changes on social.

In short, we’ve seen:

• Organic reach and engagement across platforms is steadily decreasing

• Ad costs that keep creeping up

Which basically means it’s harder and more expensive for brands to make a positive return through any social media marketing campaign.

Don’t worry though. It’s not all doom and gloom.

There are a bunch of really smart marketers out there who quickly figured out the best way to keep your posts and ads at the top of your audience’s feed.

In short, it was to create content that started a conversation. Ads and posts that persuaded people to comment, like, and share increased visibility, reach, and engagement.

Not those awful clickbait “Like if X, comment if Y” posts. But genuinely interesting promotions that kept people engaged.

The reasoning is simple. Each time someone engages with your ad it resets it in the feed of that person’s connections. The more engagements your post receives, the greater its reach.

Now, that’s all well and good for getting more eyes on your content.

However, it doesn’t solve the problem of making sales. After all, you didn’t start your Shopify store to create great content, right?

It was to get your product into the hands of those who could benefit from it.

Engagement alone is useless unless it converts into an actual sale.

Fortunately, there’s a way to create posts that get loads of engagement (and thus increase reach) whilst also ensuring they lead to a sale.

The Future of Social Media Marketing is…

Removing as much friction as possible from the purchase journey.

People aren’t on social to shop. They’re there to connect with friends and procrastinate. Asking them to change their behavior to fit your purchase funnel is too big of an ask.

Modern consumers want to dictate

You’ll already have seen a shift in expectation if you take a look at more modern features available on Amazon and through Echo.

Amazon now offers automated repeat purchases for products you order periodically. For example, I have my bin bags and dog food on automatic order and delivery.

I buy once, and then Amazon handles the rest. It’s completely frictionless.

But let’s say I’m taking out the trash and realize I’m out of bags. I can quickly shout “Alexa, buy bin bags” and the following day they’ll be delivered.

It’s the perfect example of how, as a people, we’re gravitating towards more streamlined, simple, and easy purchase journeys.

The problem is, this sort of automatic re-ordering or voice ordering is only good if:

• The product is something that needs to be frequently replenished
• It never fluctuates in price
• You never want any variety

Unfortunately, that limits the viable products for Amazon’s auto-order and voice orders to a very small pool.

But the point stands. Customers want simple, frictionless journeys that take mere seconds to complete.

The same is true for social media users.

If you can streamline the purchase that leads from your ads, you’re going to see massively increase engagement and sales.

How do I know?

Because I’ve seen int in action when helping set-up social commerce and conversational commerce purchase journeys.

If you’re not aware, social commerce is a sub-set of conversational commerce. It leverages automated chatbot checkouts to engage users and allow them to purchase directly within social media.

That means:

• No complex purchase journeys
• No forced shift from social fun to serious buying behavior
• Conversational connections which lead to better engagement

In short, social commerce engages the user with the normal kind of ad you run for any promotion.

However, once the user has engaged, the conversational solution kicks in and sends the user a message. It asks them, as if it were a person, for their product preferences, delivery address, and payment details (unless they’ve done it all before when it’s then saved).

But the best thing is it does all of this within the social platform they’re already engaged with.

That means fewer bounces, reduced leaks, and more sales.

At Jumper.ai we see an average social media conversion rate of between 20-30% through this solution and have even seen conversions as high as 80%.

Here’s an example of a real-life campaign that we ran in conjunction with Marvel.

Marvel is, understandably, on top of their social game and often share posts like the below.

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However, the normal CTA is one seen int he above. It says “Link in bio”. Which means the user has to see the post, click on the Marvel link to the main page, then find the link to the latest movie in the bio.

After that, there’s a 6-7 step-purchase journey across 2+ sites. All to buy a $15 ticket.

However, social commerce massively reduced that purchase journey to 2 steps. You’ll see in the real-life video below that the CTA was changed to “comment with #AvengersSG” .

So at this stage, the user has seen a promo and if they want to see the movie, comment with #AntManandtheWasp. That comment then kicks off a private, direct message which asks questions to figure out:

• The cinema they want to view the movie at
• The show time they can make
• Their preferred seats

After a handful of messages getting the details out the way, it asks for payment information.

Here’s how it looks to customers going through the chat sequence.

The whole checkout process is contained within the platform they’re engaged with. It maintains the illusion of social interaction over a purchase journey.

Both of which help Marvel achieve a massive conversion rate. With this campaign, they achieved a 68% conversion rate.

It’s not hard to figure out what it did so well. The normal 5+ step purchase journey was reduced to 2 major actions.

1. Engage with the promo post
2. Chat to complete the purchase journey

It’s a far more simple and much more effective method which, of course, makes it more profitable.

Every business will be able to streamline their purchase process to take advantage of the user’s intent and expectations through social, conversational commerce.

It’s never been easier to build a 1:1 connection with customers. And you can set-up a similar solution today.

How to set-up your own Social, Conversational Commerce Journey

I’m going to run you through the exact steps to set up an automated conversational checkout that can be leveraged across multiple social sites or even on specific landing pages.

The only thing you’ll need to get this working is:

1. A product to sell
2. A social media business profile on one of the major platforms
3. Free Jumper.ai account (you can grab one here)

Step 1 is to sign up for Jumper. You can grab a free account through the link just above.

Once you’ve got an account you’ll see the main dashboard. Follow the simple on-screen steps to set up your account.

Once you’ve followed the instructions just make sure your platform of choice (in this example case – Facebook) is synced. Also, make sure Messenger is synced.

Finally, make sure you’ve linked at least one payment solution.

There’s a number of in-app prompts that will help you navigate the various steps so don’t worry too much.

After you’ve set everything up, it’s time to add your product, just head to Products > Add new.

Below you’ll see an example of one of my own products. This one is a simple import from Printful (there’s a Shopify sync option as well).

It shows all the relevant information, but I’d recommend you properly customize things like the description.

Also scroll down to fill out things like sizes, colors, etc.

Once your product is added, head back to the left side navbar. Now head to Sales Channel > Facebook (or whichever channel you’re promoting through).

Double-check the information is correct. If it is, then all you have to do is click share.

And boom, you’ve now got a post on social that has an automated chatbot checkout attached!

It should take maybe 10 minutes to do all of this. Follow up products will be much faster as you’ve already set up the business.

You canteen start repeating the process for more products or if you’re very specific about messaging and tone like me, head into the messaging options to customize the messages your bot will send.

If you’d prefer to add these chatbot checkouts to an ad, all you’ve got to do is copy over the JSON code (here’s a guide on doing that).

Just like that you’ve added another sales channel to your strategy that has an average 20-30% conversation rate.

This is the Perfect Addition to Shopify Store’s Social Sales Campaign

Social media has most of the world enthralled. Huge segments of your customer base spend hours of every single day looking through their feeds and friend’s updates.

It’s become one of the go-to places to connect with potential customers.

But it’s not great for selling and has a terribly low conversion rate.

Until now.

The great thing about social commerce is it doesn’t require a new strategy. It’s an addition to your current social strategy. It cuts out the middle man of sending people to your Shopify store.

You’re able to keep sharing what you are, but sell to users where they’re most engaged. And to get it started, there’s literally zero risks as there’s a free-forever plan with Jumper.

If you want to increase your Shopify store’s social sales, social commerce, and conversational chatbot checkouts could be the easiest way to grow social’s revenue.

About the author

Pete Boyle is the founder of Have-a-Word and Head fo Content at Jumper.ai. If you want to streamline the social media purchase journey and achieve conversion rates of 20-30%, you need to check out Jumper. 

When it comes to making a purchase decision, it is your product page that matters the most in the shopper’s journey. It is where they get to know more about the product that they found enticing on social media, learn more about it and then conclude if they need it or not. And still, most stores only focus on optimizing their checkout pages. If you have been one of them, fret not. Here are some product page optimization tactics that you can implement – starting today, to stop losing sales!

Must-use product page optimization tactics

1. Share your product story 

The very first thing you should be doing is to revisit your product descriptions. Take a look at the content you have been using all this while and think from the consumer’s perspective – is it good enough for them to make a purchase decision? Is it engaging enough to make the product’s benefits stand out immediately?

If the answers are no, then stop waiting and losing sales. Use a bit of storytelling to share what the product is, why it is so valuable and how it benefits the shopper. We’re not asking you to write essays in your product description; you just need to cover all the important points and make sure you’re doing it in a way that reflects your brand’s unique personality.

When figuring out what to include in a product description, ask yourself the following questions:

• What is the product?
• What problems does it solve for the shopper?
• How does the shopper benefit from it?
• What concerns would a shopper have?
• What will help the shopper know if they need the product?

Kettle & Fire is known for their Bone Broths. While everyone is mostly aware of the health benefits, their product page still reinforces it all. It shares health benefits of broth, nutrition and ingredient details and even a section on how to use it for those who’re just starting to explore.

2. Keep your call-to-action clear 

Now the first tip might nudge you to add more to your product descriptions to help shoppers understand a product range. But in the zeal to add as much information, remember not to choke your product page so much that the key action it needs to drive, gets lost – that is, your ‘buy now’ or ‘add to cart’ button.

To nudge the shopper towards a purchase, you need to make buying an obvious thing to do and super easy. That’s why your call-to-action needs to stand out on your product page.

We’re not asking you to break your brand’s color theme and use something that throws even the shopper off. Just make sure your button is placed in such a way that the spacing around it separates it out from the rest of the content and capture’s the shopper’s attention as soon as they land on the page.

Vermilyea Pelle has a very sleek design for the store. Knowing how important it is to maintain the classiness of the product pages, they do this beautifully by using the right formatting and adding enough white space between the sections.

3. Offer shopping assistance 

The number one reason most shoppers drop off from product pages is that they’re confused about them. All they need is a little, timely help in making the decision. It could be the product sizing, the material/ ingredients or concerns around its use case that the shopper might miss out on in the description you wrote.

Similar to how a salesperson helps you out with all the above at a brick and mortar store, use a chat to offer shopping assistance. Now you can do this in two ways – either you implement a live chat that clearly shows when assistance is available (your working hours) or you use a chatbot that addresses these common queries.

Gunas uses a chatbot created by Flashchat to do this. It provides the shopper an easier way to start the conversation – instead of entering their name and email address, they can simply choose to log in with their Facebook account.

4. Display social proof (reviews, ratings, testimonials, and guarantees) 

Another major concern that most shoppers have is buying the wrong product and not being able to return or exchange it from the store. The skepticism often makes them just wishlist items or add them to the cart and abandon them. This is where your social proof comes into play.

When 95% of shoppers trust recommendations from others like them, their friends and network, use that to your advantage. Include reviews, ratings, testimonials, and guarantees like your return/ exchange policy, on your product page.

Doing so lets the shopper see how your product is faring amongst others like them, and at the same time guarantees them security that you would help them get the right product.

Take, for example, Chubbies. The store uses Yotpo to display their customer reviews, ratings and testimonials. It also additionally enables the customers to upload pictures along with the review – this builds more proof for the store and gives them a lot of user-generated content to promote their products.

5. Re-engage with a gamified popup 

No matter how optimized your product page is and how beneficial the product is to a shopper, there are still chances of the visitor getting distracted. It could be the environment they are in that takes them away from completing a purchase or simply a discount on another store that lures them to it. In this case, your product page needs a re-engagement conversion tactic in place.

This is where gamified popups come into play. Unlike the conventional email popups, they focus on capturing the shopper’s attention with a game that offers them a chance to win something they can avail on making the purchase. It gives a positive stimulus that nudges the shopper to make an interaction with the store before they leave – it could be subscribing to your email list to receive the coupon they won or using the coupon they won to make the purchase.

Ikonick uses WooHoo to implement gamification on their store. Playing a game of cards, they present the shopper with a lucky draw. The shopper then needs to swap cards to win a discount on the product they have shown interest in.

Gamifying the shopping journey of the visitor didn’t just help the store build their email list faster, but also create a unique experience for them.

6. Always upsell and cross-sell 

Sometimes a shopper may visit your store looking for something specific. At other times they may visit only to explore products similar to what they need. As they start browsing through your product pages, it is important to show them that there’s more available in the same or complementing category. This nudges them to explore more products on your store, increasing the chances of them converting on one of your product pages.

Adding a section where you recommend complementing products or show them similar products on the page is a smart tactic to keep the shopper engaged.

3sixteen does this smartly. When you visit a product page, they have created a section called ‘complete the look’ to recommend products that go with the one the shopper is exploring. Making upsell and cross-sell tactics a part of your product page is a great way to also increase your average order value.

You can use tools like Tagalys to display similar product widgets. Using Tagalys, these widgets can be created instantly and if required they can also be customized based on your business requirements.

7. Don’t let stocks disappoint 

There is a high chance that some of your products run out of stock, but still continue to get more visitors. In most cases, stores simply add a tag telling the shopper that the product is ‘out of stock’. The shopper then, dismayed, either explores other products on the store or leaves the store immediately – the latter being the case 90% of the time.

That’s is why you should not let go of this opportunity to turn a visitor into your subscriber. By simply letting them optin for notifications of when the product is back in stock, is a great way to get more sales from your product pages.

Back In Stock and Now Back In Stock, are two smart Shopify apps that can enable you to implement this product page optimization tactic easily.

Creating product pages that always sell 

There are different types of shoppers that come to your store. While some are driven by prices, there are those that are driven by the experience on your site. All you need to do is pay attention to the smallest of details and understand how your shoppers are interacting with the store.

The only way to get the most out of your product pages is to focus on giving the right nudge at the right time, with the right message. Product page optimization can be tricky – push too much and you lose the shopper, push too little and you still lose the shopper. But when you push in ways that the shopper is more likely to interact with, you turn the shopper into a customer in no time.

What is the one product page optimization tactic you have always sworn by? We’d love to hear all about it.

Ready to turn your product page visitors into subscribers and sales? 

Create your first gamified popup with WooHoo today!

By now we all know the importance of a well-curated email list for an eCommerce business. It isn’t just a way for brands to stay connected with their subscribers and customers, but also a proven strategy to turn subscribers into customers and customers into repeat sales. While the importance of using a marketing channel that delivers 400% ROI on every $1 spent is absolutely clear, it is also becoming a challenging task to build email lists.

Think about it. When was the last time you visited a new online store and immediately subscribed to their newsletter?

The modern shopper is not skeptical about sharing their contact details with brands online. With practically everyone trying to reach their inbox with coupons and other kinds of promotions, it is only understandable.

But even in these challenging times, some stores have nailed their list building strategy. In this post, we’re talking about the Shopify store, Ikonick.

The store captured emails from 9.7% of the total 494,410 total impressions. That’s almost 50,000 emails in just four months!

And if you thought that’s not impressive enough, the store actually got 16.46% extra revenue from the emails it captured on-site.

How?

Gamification with WooHoo.

Let us explain.

To recap, gamification is the application of the typical gaming elements like scoring points, competing with others and setting rules to win, to other areas of an internet user’s activities – in this case, your marketing and conversion optimization strategy.

About Ikonick and their challenges 

Ikonick is a brand that sells entrepreneur-inspired art and canvas prints that are perfect for gyms, offices, real estate offices, man caves, lady dens, and more. Their products are known to turn empty walls into inspiration and are loved by the millennials.

Their home page provides information on what the brand is about and how they make their products. But most shoppers who hear about their posters and prints on different channels, come to the site, consume content, browse a few products and then leave without making an interaction.

That’s where the brand decided to implement a gamified popup with WooHoo to capture this shopper’s attention and turn them into subscribers they could nurture into sales.

How did Ikonick use the WooHoo games? 

Knowing their shopper demographics and interests, Ikonick chose to play the game of cards with them. The popup game was set up to target shoppers who were actively browsing the store and were familiar with the brand. This ensured an audience that would be more likely to respond positively to the email capture campaign.

The popup game followed the conventional format of a lucky draw that most of us have played online and offline. All it required the shopper to do was swap cards that covered prizes – in this case, different discount coupons. It’s almost like drawing out a random card to win a prize.

The game made the shopping experience of visitors not just interesting, but highly engaging. The online store saw shoppers willingly sharing their email addresses. After all, who wouldn’t with a brand that first wants to make an interaction with the shopper, instead of pushing them towards a sale.

How does WooHoo use gamification? 

WooHoo is a platform that combines the capability of a popup and online games. It aims at using the games to capture a store visitor’s attention, engage them with a game they have played on gaming sites or offline to win discounts in lieu of their email address. Call it bringing together the best of both worlds to engage and convert an online shopper into a subscriber, and then a customer.

The platform enables stores to incorporate the following games in their email popup strategy:

1. Card dance 

Have your shoppers play a game of cards. Ask them to switch cards to reveal the ultimate savings they can make on a purchase.

2. Wheel of coupons 

Let your shoppers spin the wheel and anticipate what they are destined to win. Use this game to offer different discounts and deals as the prize.

3. Pick a gift

Let shoppers pick one from the five gift boxes you give them. Surprise them with discounts they win inside the one they pick.

4. Reel of coupons 

Make shoppers spin three wheels and jump right out of their seats when the columns align. The better the column match, the bigger the discount.

Why did gamification work for Ikonick? 

A lot of stores may think of popup games as an added step in the shopper’s journey. But the truth is that it only enhances this journey and makes the shopping experience as fun as in-store shopping. Here’s why:

1. It gives the shopper a sense of achievement 

One of the most powerful psychological factors that drive human behavior, is a sense of achievement. No matter what we’re doing, we do it to achieve something. Even shopping for that matter – we do it to want to be able to say, for instance, achieve a look that we saw on a fashion blogger. Or because we want to buy more products during a sale!

Gamifying your popup makes the shopper feel like they’re achieving something when they get a coupon.

2. It makes the shopper compete with themselves  

We’re naturally competitive in nature. When presented by an opportunity to try our luck or complete an action to win something big, we’re more than willing to push ourselves and make that effort. The same holds true for the shopper.

When you present them with a game, with the probability of winning a bigger discount, they want to engage with you – which they normally wouldn’t on visiting a store.

3. It makes the shopper feel rewarded 

Let’s take an example to understand this consumer psychology better.

You visit Starbucks every day for a month. On every purchase you gain a point that is equivalent to cash. Now after a month, you want to try another brand’s coffee, but Starbucks messages you that your points are now equivalent to a whopping 60% off. You would obviously go back to make a purchase again the next day.

Since the gamified popup here targeted active shoppers, the logic remains the same. They feel rewarded on winning a discount, and that nudges them to convert or make a purchase.

4. It gives shoppers a sense of exclusivity 

When you’re shown something special or limited-edition, you are immediately more interested in it. That’s why most stores see their exclusive range of products getting sold faster than the others.

With the right messaging on the gamified popup, you can make the shopper feel the same sense of exclusivity. This can be done by telling them how by winning the game, they can access to exclusive coupons on their favorite brand, in their inbox.

Simply put, Ikonick grew their email list faster because they engaged their active shoppers with something out-of-the-box. It didn’t just help them make an impression, but also driving more sales and revenue from the store.

Wondering how your store can use gamification to build an email list and increase sales?

Get a free trial of WooHoo and take gamified popups for a spin!

Popups have had a bad name in the eCommerce industry for simply being too intrusive and compromising the shopping experience a brand wants to offer. But the truth is, it’s the popup strategy that has been dead so far. Email popups by themselves are still an effective conversion strategy to turn visitors into subscribers and customers. All you need to do is use them at the right time and at the right place on your online store to increase Shopify sales.

Ways to use email popups to increase Shopify sales 

1. To welcome shoppers 

The very first way to use popups on your online store is to welcome shoppers. These are visitors who come either with an intent to just browse products or make a purchase – either way, you need to engage them while you still have their attention and convert them into at least subscribers.

Now the standard email popup offering a discount in lieu of the email address is no longer as effective in building an email list. So use a gamified popup instead.

This popup’s goal is to engage this visitor as a welcome game, piquing their interest in what discounts they can win to avail at your store. And before they know it, they’ll subscribe to your list to get access to those offers.

Wondering why a gamified popup would work well here? Here’s everything you need to know.

2. At exit intent 

Every shopper has at least ten stores to choose from when making a purchase. They always want to explore the options they have – be it in terms of the products or the deals on those products. That’s why most of them are never in a hurry to complete a purchase from the store they are on.

But as we all know, once a shopper leaves your store, there is a high chance that they’re not coming back. So you’ve lost the chance of turning the shopper into a customer.

That’s where you can implement an exit intent popup. This popup strategy basically targets re-engaging the visitor who is about to leave your store without making a purchase. You can use this popup to either engage them with a game that turns them into a subscriber to win an additional discount on the purchase they want to make or offer a one-time, time-sensitive discount.

The fear of missing out on this time-sensitive deal is what will nudge the shopper into interacting with your popup to increase Shopify sales.

3. Before cart abandonment 

The average cart abandonment rate is hovering around 69.75% and is increasing by the year. The growing number of online stores, increasing competition for even the best of brands, are to be blamed. Shoppers today are making the effort of looking for products and adding them to their carts. But they leave without making the purchase.

That’s where you should implement a popup strategy on your checkout page. Here’s the popup needs to be fairly simple and straight. The idea is to get the shopper to purchase before leaving, so offering a time-sensitive discount is the best way to get them to convert.

4. On product page abandonment 

A lot of the shoppers who visit your store simply search for and browse through product pages that interest them. They don’t go to the extent of wishlisting these items or adding them to the cart before they leave the store.

Now you may have retargeting ads following them after they leave your store. But what if you had a chance to re-engage this shopper even before they left? That’s where a popup on your product page comes into play.

You could use the popup to either share more information about the product, let them know of the limited stock available, offer a special discount on only that product or share a customer testimonial that will help them visualize the product better.

Here too, you can use a gamification campaign to hook them long enough to turn them into a shopper.

5. When saying thank you 

Once a shopper completes the purchase, most stores have a thank you page in place. The thank you page is simply used to let them know of their order details like shipping and tracking, but not for converting them into a customer again. That’s another smart place to have your popup in place.

As the shopper is leaving the thank you page, use the opportunity to target them with a popup that recommends similar products. You could also use the opportunity to show them products that are popular amidst similar shoppers – this will not just improve your product discoverability, but also increase Shopify sales.

All we’re saying is….

Popups, when used strategically, can increase Shopify sales. All you need to think about is how you can make them more engaging and when you can target the shoppers on your site.

Interrupt them and you lose them.

Engage them and you win a customer.

Want to make your popup strategy even better? Don’t forget to read our blog on how to use consumer psychology to increase Shopify sales.

Ready to rehash your popup strategy to increase Shopify sales?
Create your first campaign with WooHoo today. 

The eCommerce industry is growing faster than ever. As shoppers get the option of making purchases from more brands, the competition to survive for these brands is increasing too. They spend thousands of dollars driving traffic to their store using search ads and social media, only to get a fragment of those visitors turning into their customers. In this article, we’re sharing on-site eCommerce conversion optimization hacks that will turn the millennial shopper into your customer in no time!

On-site eCommerce Conversion Optimization

1. Remove competitor ads

First things first. When you’re spending so much on driving traffic to your store, the last thing you want is a competitor’s ad stealing the shoppers from your site.

What do we mean? As an article on Storetasker points out, your online store’s CSP is not good enough to keep adware from the consumer’s browser extensions and web apps away. They sneak onto your site, displaying competitor ads, video ads, adult content and sometimes even spammy popups, distracting the millennial shopper who already has a short attention span.

Here’s how bad it can get!

Well, you can’t be monitoring over 12,000+ adware strains every day. But you can use eCommerce conversion optimization tools like BrandLock Shield to do it for you.

The platform leverages the power of machine learning to continually monitor adware strains, identify the ads they inject and removes them in real-time before they even show up. No distracting competitor deals, more on-site conversions, and sales.

2. Make product search easy

An online shopper will typically have something in mind already when they reach your store. In fact, there’s a high chance that they have an image of a product saved from either Instagram or a store that doesn’t deliver to their location.

Now you can offer the usual route of them trying a different combination of keywords to look for a similar product on your site. Or you could offer them an image search instead, where they get to upload an image and see related products immediately.

Syte.ai lets you enable an image search on your store. Once the shopper uploads a picture, the tool then automatically looks through your inventory to show up similar products. It can be used to find all the products in an image or the shopper can select which of the products seen in an image is he interested in finding.

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The quicker a shopper gets to the product they are looking for, the higher are your on-site conversions and sales.

3. Engage with gamification

Most online stores will simply use an email popup, flashy banners and multiple calls to action to grab a visitor’s attention. But all they target is nudging a visitor towards making a purchase, and not really engaging them. And that’s why the strategy doesn’t see too many conversions today.

That’s where gamification comes in.

Instead of just giving away coupons on your store, engage the shoppers with something interesting. Let them win the coupons instead and feel like they need to make a purchase to now celebrate their win. It’s just simple human psychology – winning something makes us feel a positive emotion and that positive emotion on your store leads to higher on-site conversions.

Be it converting on your email popup or stopping a shopper from abandoning a cart, gamification strategies can capture a visitor’s attention immediately.

For example, IKONICK implemented gamification on their popup. Following this strategy, the store saw a 9.7% capture rate against total impressions. And these were all those millennial shoppers who were actively browsing their store.

Ready to engage your shoppers for higher on-site conversions? Create your first campaign with WooHoo.

4. Offer an in-store experience

The number one reason for a shopper to not complete a purchase on their visit is confusion. In most cases, it is the size and how a product would look that causes a shopper to abandon products in their cart. That’s where they wish for an in-store experience, where someone could just show it to them and clear all their doubts.

While live chat is a solution, you can’t possibly be there all the time to walk shoppers to make a purchase. But what you can do is take your product page optimization a step further and address their concerns even before they ask.

Now Nordstrom does this well. Instead of just adding a product video with a model wearing or using it, they get actual sales reps to explain the product. It’s almost like having the rep walk you through the product at a brick and mortar store. You can experience it here.

5. Trigger purchase urgency

Most millennial shoppers won’t complete a purchase simply because they feel there is still enough time for them to decide. Be it deciding whether they need the product or be it deciding which store they want to purchase it from, there is no hurry and that is why stores tend to lose sales.

But when a shopper knows that the product has limited stock or is popular amongst those like them, they’ll make the decision faster. And you can do this easily by using on-site notifications that keep showing them when a product is bought or how many of them are sold.

Here’s how Mango People is using this tactic. The store doesn’t just use on-site notifications to create urgency around products but also increase their product discoverability. It’s a smart eCommerce conversion optimization tactic used by top grossing stores.

Improving sales with eCommerce conversion optimization

While the above are newer strategies to improve your on-site conversions, the conventional ones like using great product images, optimizing checkout and more still hold true. But the ground rule to improving your conversions and sales is keeping the millennial shopper engaged once they reach your store.

They need to remain engaged to discover the products you’re selling. But at the same time, you also need to make it easy for them to get to the products they were originally looking to get them to make a purchase immediately.

Simply put, the better engaged and the easier the shopping experience is, the higher are your on-site conversions and sales.

What’s the one on-site eCommerce conversion optimization tactic that you absolutely swear by?

Ever wondered what is it that really makes you want to go online and make a purchase? Ever wondered what your target shoppers are thinking when browsing through products on your store? Well, psychological triggers have a big role to play in every action we take – be it simply browsing through products, wishlisting them or even making a purchase. That’s why in this article, we are sharing a few ways you can use psychological and emotional triggers to increase Shopify sales.

Ways to use consumer psychology to increase Shopify sales

1. Showcase your uniqueness

Ever wondered that no matter how many products Apple launches in a year, the euphoria around the launch always keeps increasing? Customers keep standing in lines for hours just to be able to get their hands on the new product, even though they don’t come cheap. The reason being, Apple sells novelty.

They make the consumer feel owning their products is a privilege and it benefits them in a number of ways. As studies suggest, the feeling of novelty releases dopamine into our brain, making us feel positive about a purchase.

So go ahead, and use this psychological hack to promote your new products. Show the consumer why they need these products.

2. Share your story

The consumer market no longer responds to a price or feature list. They want to know more about the brand they are engaging with. Right from what their vision and mission is to how they approach their end consumers, they want to be able to know it all and feel like they can connect with it.

That’s where storytelling comes into play. When we see something inspiring or relatable, we instantly connect and engage with it. Take for instance that social media post you just liked and shared.

Instead of the usual product descriptions, go ahead and share the story behind each product.

Here’s how Reebok does it.

3. Create FOMO (fear of missing out)

The one thing that can make online shoppers respond almost immediately, is the fear of missing out on a good deal or a limited edition product. They want to be able to bag that deal or product before anyone else does, or before it runs out of stock. That’s why online stores should implement a sense of scarcity and urgency around their products by making offers time-sensitive, telling the shoppers that leaving without making the purchase might result in them missing the whole deal.

This psychological trigger is great for launching limited edition products, recovering carts, promoting new products or even getting visitors to turn their wishlisted items into purchases. So use it in web push notifications, emails, social media posts, and even your advertising campaigns.

Here’s an example of a web push notification sent using PushOwl, promoting a limited time sale.

4. Promote your exclusivity

Similar to urgency, people want to be able to get their hands on exclusive items. They tend to feel special owning a product that others don’t or are available in limited stock. Some might call it a bit of show-off, but others call this a taste for good things in life.

Online stores should use this psychological trigger to promote their premium products. They should highlight the importance of owning the product, the features that make it stand out and how it will set the shopper apart when they own it.

You could also do this by promoting the product during a specific season only, making it available only in a specific area, hosting a special event for it or offering an exclusive discount on it.

5. Gamify your deals

Continuing on offering discounts, stop making it so easy for shoppers to avail them. Of course, you need to make them easily accessible, but make the experience of getting a coupon similar to them winning something valuable. That’s when they will realize the value of what you’re offering and how they might not find it on other stores even if they wait on making a purchase.

You can do this by replacing your email optins with gamified popups. Ask the shopper to complete a small action like toggling cards or spinning a wheel to uncover discounts they can avail. This will make them feel they stand a chance to win something bigger than the other shoppers coming to your store.

Here’s how Ikonick does it.

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The feeling is pretty much similar to how every time you beat a Candy Crush score set by your friend. Create your first gamified campaign to increase Shopify sales today!

6. Leverage social proof

93% of consumers trust recommendations coming from friends and family over promotional ads. They like to trust people like them who have used the product before and add their opinion to the buying decision they eventually make.

That’s why online stores need to leverage social proof. Be it adding reviews, ratings, and testimonials to their product pages or simply adding a live feed of user-generated content from platforms like Instagram, give the shopper every reason to feel the product you’re offering is worth the value.

Here’s Buy Swings showing off the ratings on their products.

7. Let in on your vision and mission

One of the smartest ways to increase Shopify sales is to create a loyal customer base. These are shoppers that don’t just come back for repeat purchases but also become brand advocates for your store in their circles.

But apart from a great shopping experience, you need to let the shopper in on your vision and mission. Share what you believe in and why, and what causes you are supporting. The number of shoppers that will simply make a purchase to contribute to the cause they relate with, will astonish you!

For example, the Levis water<less jeans was a huge hit amongst all their target age groups!

8. Apply reciprocity

This is a psychological hack that online and offline stores have been using for years together. In this technique, the store offers something for free to engage a shopper and nudge them to make a purchase. It’s like promoting a movie trailer to hook the audience’s attention and get them to watch the movie once released.

In this case, you can offer free samples, trial-size items or send small gifts with the purchases a shopper makes. They are more likely to return for more and share positive feedback on channels like social media when you do little things that make them feel valued.

Understanding your shoppers to increase Shopify sales

The number one reason why retail store leaders like Amazon dive into consumer psychology, is to be able to understand their shoppers better. It is no longer just about what products they are looking for. It is about how they feel when they see those products and what happens after they have made the purchase.

The closer you are to making the shopper feel positively towards your brand, engaging their senses, the greater are the number of sales your store makes.

What is the one psychological hack you used to increase Shopify sales?

When it comes to online stores, everyone follows the same approach to acquire more customers. Run a few ad campaigns on social media and search engine, set up retargeting ads, offer discounts on an on-site popup and send email newsletters to convert these visitors into customers. Whether it is a new visitor or a returning one, the approach pretty much remains the same – with a few elements of personalization, of course. But despite everyone following a similar approach to boost customer engagement, how are some brands able to increase Shopify sales more than the others?

They constantly innovate their customer engagement strategy.

Why is customer engagement important?

Hall and Partners’ Engager model on Market Week states that two-thirds of a brand’s profit actually comes from their engaged customers. Backing the claim is another study by Constellation Research that states brands that focus on customer engagement saw:

• 22% increase in cross-sells
• 13-15% increase in up-sells
• 5-85% increase in order sizes

That’s reasoning enough for you to think outside the box to increase Shopify sales.

The current state of customer engagement

You visit an online store. Browse a few products and maybe purchase some too.

Post which, you might follow the brand on social media to remain up-to-date with new deals and discounts on other products.

What are the typical ways in which this brand reaches out to you? Let us name a few that you’ve probably been targeted with:

• An email newsletter with product discounts
• An email newsletter with product recommendations
• A retargeting ad promoting similar products
• A retargeting ad promoting complementary products
• A social media post promoting more ongoing discounts

And once you do reach their website again through the above, here’s what you will typically see:

• A list of recommended products based on your previous purchase
• A list of featured products that shoppers similar to you have purchased

Very predictable. Right?

What is it that this store is doing that the other one isn’t? Probably, apart from offering the biggest discount on their products, nothing.

Most of their email newsletters are lying unopened in your inbox before being moved to trash.

Most of their social media posts are not even seen by you thanks to other brands publishing their content.

Most of their ad campaigns are not engaging enough and when they do drive you to their site, you come back to see the same products you viewed previously – the very same experience.

If you ask us, we’d call it boring!

That’s where gamifying your customer engagement strategy comes in.

Best gamification campaigns to increase Shopify sales

Run on-site and social contests

One of the simplest ways to use gamification to increase Shopify sales is to run a contest. The strategy behind this is pretty simple – encouraging your customers to share some information with you in lieu of a chance to win something exciting. Instead of always making it about a discount, you could host a giveaway where they stand a chance to win a free product.

While it might seem like too much of an investment at the beginning, the amount of customer engagement and shopper information you will bag will outweigh it all.

But to get maximum participation, make sure the contest is clear on your website, social media and also tap into influencers who can help you reach your target customers faster.

Why does this work?

The answer is simple why this is one of the best gamification campaigns to increase Shopify sales – who doesn’t like getting something for free? It’s just simple consumer psychology.

Gamify your coupon pop-ups

Every time a shopper comes to your Shopify store, you target them with a popup promoting ongoing deals – either after they have spent a certain amount of time on your site or at their exit intent. But what’s so new about this approach? They are half expecting it already and feel that they can claim these coupons any time – no rush!

Ready to step up your gamification campaign?

That’s where gamified popups using WooHoo come into play. Instead of handing over the coupons to the shoppers easily, first engage them in a quick game. Ask them to complete an action to reveal the popup and let them know there is a chance of not getting the popup if they don’t win!

IKONICK saw a 9.7% capture rate against total impressions using gamification. These were all shoppers who were actively browsing their store – new and repeat, both.

Why does this work?

Online shoppers have a severe FOMO (fear of missing out). When they see that there is a chance of them getting lucky, the immediate thought is that maybe other shoppers wouldn’t bag as big a discount as them and that makes them want to engage with your popup. After which, the discount you offer does all the convincing for them to make a purchase.

Explore all the games your Shopify store can run on popups with WooHoo, here.

Run loyalty programs for customers

Another strategy that is effective to increase Shopify sales, is running a loyalty program for your customers. They don’t just boost your customer engagement rates, bringing them back to check out your products time and again, but also the number of repeat sales you make and the average order value.

In this strategy, you basically let a shopper complete levels – pretty much similar to those in a mobile game. The number of purchases made, the number of in-store cash earned and similar elements become the parameters of this classification.

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Why does this work?

When a shopper knows they can unlock better discounts and offers from a brand they have previously made a purchase from, the participation rates are higher. After all, there still remain a number of products on the Shopify store that they may want to purchase in the coming time.

Set up a scavenger hunt

Remember the gold old days when you had to search for little gifts at school. The one that bagged the most was a winner. You can apply the same strategy to your gamification campaign to increase Shopify sales.

You could ask your shoppers to look for a specific product image each day. The first set number of shoppers than receive an in-store credit or win free shipping on spotting the product. You could further gamify the experience by adding levels to the scavenger hunt – if a shopper spots a product 10 times and bags $10, unlock the next image to be found and tell them there is more to win.

Why does this work?

Because finding hidden discounts appeals to the consumer psychology of winning something that others may not stand a chance to spot. Pretty much similar to the excitement behind finding easter eggs! The more you find, the better it gets.

Increase Shopify sales with gamification

These are just a few strategies that Shopify stores can use to increase sales. But in the end, it is all about how you can create a sense of competing for better discounts and coupons in your customer engagement strategy.

Understand who your shoppers are, how comfortable they are while interacting with your Shopify store and what channels they make use of the most. Tailor your strategy based on how quick will it be for them to participate in your gamification campaign.

The easier it is, the greater is the participation. The higher the participation rate, the higher are the number of sales you make.

Have you implemented gamification on your Shopify store yet?

Let’s create your first campaign.

The number of Shopify stores are growing by the day. A typical online shopper has at least five stores to choose from while making a purchase. If the competition wasn’t already enough, each of these stores are also using the same tactics to reach their target customers. Be it social media, email marketing or even advertising campaigns, everyone is doing everything. So what is the one thing you can do to make your strategy stand out and increase Shopify sales?

What is gamification, again?

While the term has picked up a lot when it comes to customer engagement, online marketers and business owners believe it is a tactic meant only for mobile apps. But what it simply means is putting typical elements of a game like a point scoring, winning and completing, to areas where a customer touch base is more likely. Take, for instance, your online store!

Gamification in marketing is targeted at driving higher customer engagement in times when the attention spans are reducing by the day. It follows the simple principle that when a customer is more engaged with your business, the higher are the conversions, sales, and revenue for your Shopify store.

How to implement gamification to increase Shopify sales?

You can increase Shopify sales with gamification in a number of ways, across different channels – starting right from your customer emails, social media, and even your website.

A successful gamification strategy includes:

• A chance for the online shopper to win something (coupons, rewards, in-store cash, etc)
• Nudges the shopper should to take a small action (spin a wheel, choose a card, add to wishlist, etc)
• Gives the shopper a trigger to complete the purchase

Confused how you could do it all for your Shopify store?

Here are a few ways to implement gamification to increase Shopify sales across different channels.

Gamification to increase Shopify sales   

1. Gamified email popups

Every Shopify store has a pop up implemented to capture their visitors’ attention and promote ongoing deals. But why use the usual approach of offering a discount in turn for an email address? Give your popup strategy a twist by gamifying the experience of getting a coupon in lieu of email addresses and make it all the more engaging.

Swap the usual email popups like these:

With smart gamified popups using WooHoo, like:

And see how your Shopify store visitors start to spend more time on your site, engage with your brand and feel more compelled to avail offers in purchases.

2. Gamified rewards

Who says Shopify stores can only reward customers for making purchases. Instead of a transactional relationship, gamify rewards by breaking them down for completing smaller actions that help you understand the shopper better for optimizing marketing campaigns.

For instance, offer rewards for completing their account information, sharing their purchases on social media, following your brand on social media, creating wishlists or even simply celebrating their birthday with you!

3. Gamified web push notifications

No matter how good a deal you’re offering, online shoppers have a tendency to explore the options they have. They’ll check out other Shopify stores and even browse through affiliate and coupon sites to be able to bag a better deal.

Now instead of waiting for them to come back to your store, increase Shopify sales by sending in a quick web push notification with PushOwl that re-engages them. Instead of the usual ‘offer a discount to win a customer’, gamify the message – nudge them to complete an interesting action to win a coupon.

4. Gamified emails

Emails are still one of the most effective strategies for online stores to engage their customers and subscribers. But most Shopify stores wouldn’t go beyond the usually curated newsletters and transactional emails. While transactional emails still have higher conversion rates, the open rates on newsletters are dropping by the day.

So instead, add gamifying elements to your emails. Along with product recommendations, add a message about how they could win an additional discount on the purchase for completing a small action – reviewing a previous purchase, inviting their friends, etc.

5. Gamified social media

Social media is often just used for showcasing product images or sharing lookbooks and videos. But imagine your entire feed is filled with only product images from all the brands you’ve been following. You not only will start losing interest in the posts, but also not be able to remember which product was on which Shopify store.

Use social media to also gamify the shopper’s interaction with your brand. For instance, run a contest that nudges them to share their experience or pictures of the previous purchase. Offer them an additional discount that is hard to say no to when they win.

You won’t just boost your customer engagement rate, but also end up with unique user-generated content that increases the word of mouth promotion for your brand.

Is gamification for your Shopify store?

If you want to increase Shopify sales in a competitive market where it is becoming more about who has higher spending power, the answer is YES.

Gamification targets improving a shopper’s journey with your Shopify store by making interactions fun and adding value to the interaction at the same time. The engagement leaves a positive impression on the shopper, helping you build a better and stronger brand reputation, resulting in customer loyalty.

And as studies suggest, even 12-15% of loyal customers, can represent 55-70% of your Shopify store’s sales.

Ready to use gamification to increase Shopify sales?
Create your first campaign with WooHoo today!

Get started.