A Shopify popup window is the most effective way to grab a shopper’s attention to an ongoing offer or a new product range. But if you really want to drive more conversions on and through it, it is important that you restrategize and move away from the typical approach.
What do we mean?
Most online stores use email popups in the most conventional way. They promise to offer the customer a coupon/ discount in lieu of an email address, nudging them to subscribe to their newsletter.
But come to think of it, that’s what everyone is doing right. And a 10-15% discount doesn’t make things any different.
That’s where personalizing your Shopify popup window strategy comes into play.
Why is personalization important?
According to Retail Customer Experience, 63% of consumers expect personalization as a standard of service. In fact, they prefer interacting with brands that offer them a personalized journey.
Now you’re already using things like a recommendation engine to personalize their on-site experience. You’re also using the shopper’s data and previous interactions to personalize your email and social media marketing to drive higher engagement rates.
So why leave the email popup with a general strategy?
An email optin that is personalized to a shopper’s interest is far more effective than a general one. It automatically engages them, giving them a feeling it’s exclusively for them and that nudges them to make an interaction before they leave.
Creative ways to personalize your Shopify popup window
1. Gamify your email popup
About 40% of internet users play games online. Then why not engage them with a game on your store – all without having to create a separate page for it!
With apps like WooHoo, you can implement a game on your email popup in minutes. Be it a card dance, wheel of coupons, picking a gift or a reel of coupons, engage your shoppers with an online game they’ve played before.
The popups can be easily customized to include exclusive coupons for those shoppers who engage with it and win a game.
But that’s not it. With this creative personalization of their online behavior, subscribers become highly likely to interact with the Shopify popup window. In addition to that, they also become more likely to use the coupon code as the discount is ‘won’ instead of just being handed out to everyone!
2. Create a sense of urgency in the message
We wrote a post on how to nail the copy on your email popup a while back.
While a Shopify popup window will definitely grab the shopper’s attention, it’s what is written on it that makes them want to engage (or not) with the brand.
Even if you’re using gamification on your popup, if the shopper doesn’t feel like he needs to take part right away, you’re not going to see too many conversions.
That’s why your popup copy should speak to the shopper and create a sense of urgency around what is there to win.
If you’re offering a special discount, make sure you mention it is available only for a limited period. If you’re using a game on your popup, ensure that your messaging clearly states that the prizes to be won and won are going to be valid for a short period of time only.
Since more than 50% of online shoppers are coupon seekers, you don’t want them to leave your site without interaction and land up on a competitor store.
3. Target only your actively browsing users
Instead of targeting all the shoppers with your email popup, track and identify the ones that are actively browsing your site. This helps you understand which of the visitors are actually interested in your products and are at that moment, exploring the range you have.
When you target only your actively browsing shoppers, you increase the chances of them converting on it. As compared to inactive visitors, active shoppers will obviously be more interested in getting a discount on the purchase they make.
For instance, Ikonick uses gamification on their Shopify popup window. But they target only their actively browsing visitors, knowing they are more likely to engage. The approach helped them increase their email list 10X faster than the conventional email popup strategy.
4. Write as you talk
This one’s another little personalization tip from our popup copy article. But it’s also the most effective as it helps your store instantly connect with the shoppers, nudging them to convert with the callouts you place on the site – including your email popup.
When crafting your Shopify popup window copy, keep in mind two things – create a sense of urgency (point 2) and make the shopper feel like you’re talking only to them.
You can do this by using words like ‘you’ and ‘you’re’ in the copy. So instead of saying ‘win a 15% off discount’, your copy should say ‘you can win a 15% off on your purchase’.
This makes the shopper feel that the coupon being offered on the popup is exclusive to them and that in comparison to other shoppers, they’ll be able to bag a better deal on the purchase they’re making.
5. Localize your email popup
Similar to targeting based on the activity level of a shopper, localization takes into account where your store sees the most traction from.
Take, for instance, your store is seeing more shoppers from Dubai. They also have a higher average order value as compared to shoppers from other locations. In this case, you could target shoppers from this specific location with a Shopify popup window that uses Arabic to convey the message.
When shoppers see stores make an additional effort to suit their day-to-day use language, they feel the journey has been personalized for them. A greater sense of belonging increases the conversions on the email popup.
Does your email popup need personalization?
You’ll see a lot of stores use other personalization tactics like using the general demographics of a shopper – number of pages visited, product pages visited, location and more. There’s no one way of personalizing your Shopify popup window.
The only thing you need to keep in mind is that you’re personalizing it in such a way that it grabs the shopper’s attention and makes them want to interact with your store.
The closer you are to making them ‘feel the need’ to interact, the higher are the chances of conversion on the email popup and the sales resulting from it.
Ready to give gamification a spin on your email popup? Here are some resources to get you all set:
- How to implement gamification to increase Shopify sales
- Different gamification campaigns to increase Shopify sales and why they work
- 5 new ways to use email popups on your store
What’s the one creative tactic you used to personalize your email popup? We’d love to hear all about it!