Conversion Optimization

Popups are one of the most effective conversion tactics used by an online store. It’s the one way you can grab a shopper’s attention immediately. Be it when they land…

Just like snowflakes, no two people are alike. That goes not just for our physical appearances, but also how we are absolutely different in our acts, thought process, and behavior….

Social media. It’s a marketers praise, right? I mean, there are billions of users, most of whom log in multiple times per day. Social media has changed the marketing game…

When it comes to making a purchase decision, it is your product page that matters the most in the shopper’s journey. It is where they get to know more about…

By now we all know the importance of a well-curated email list for an eCommerce business. It isn’t just a way for brands to stay connected with their subscribers and…

Popups have had a bad name in the eCommerce industry for simply being too intrusive and compromising the shopping experience a brand wants to offer. But the truth is, it’s…

The eCommerce industry is growing faster than ever. As shoppers get the option of making purchases from more brands, the competition to survive for these brands is increasing too. They…

Ever wondered what is it that really makes you want to go online and make a purchase? Ever wondered what your target shoppers are thinking when browsing through products on…

When it comes to online stores, everyone follows the same approach to acquire more customers. Run a few ad campaigns on social media and search engine, set up retargeting ads,…

The number of Shopify stores are growing by the day. A typical online shopper has at least five stores to choose from while making a purchase. If the competition wasn’t…